Social media

Performance metrics for content creators and digital marketing: engagement rate, follower growth, ad ROI and reach analysis. Understand the performance of your profile on Instagram, TikTok, YouTube and LinkedIn.

Total tools: 10

Paid Media

Paid KPIs

Paid media KPIs for campaigns: CTR, CPC, CPM, CPA, CPE, ROAS and ROI with validations.

ACESSAR

Engagement

Engagement Rates

Calculate ERR, engagement per impressions and per followers based on period totals.

ACESSAR

Video

YouTube

YouTube Analytics: average duration, % watched and impression CTR with validations and limitations.

ACESSAR

Growth

Net growth and growth rate (%) from initial and final followers.

ACESSAR

Brand

Mark

SOV

SOV (%) from brand and competitor mentions.

ACESSAR

Mark

Feeling

Average sentiment and sentiment per topic based on scores already calculated upstream.

ACESSAR

Content

hashtags

Evaluate the quality of a set of hashtags with a 0–100 score (heuristic) and recommendations.

ACESSAR

Tracking

UTMs

Calculate completeness of UTMs and list examples of incomplete lines.

ACESSAR

Support & Response

Service

Response

Social Care KPIs: average response time and response rate with timestamp checks.

ACESSAR

Tools

Metrics Engine

Generate a report in JSON with Social Media metrics (engagement, CTR, ROI/ROAS, CPC/CPM/CPA, UTMs and share of voice).

ACESSAR