Converter

Entrada (JSON)

{
  "request_id": "req_sm_2026_0314_01",
  "period": {
    "start": "2026-02-01",
    "end": "2026-02-28"
  },
  "timezone": "America/Sao_Paulo",
  "currency": "BRL",
  "platform": "multi",
  "metrics_requested": [
    "engagement_rate_reach",
    "ctr",
    "roi",
    "cpc",
    "utm_completeness",
    "share_of_voice"
  ],
  "facts": {
    "posts": [
      {
        "post_id": "ig_01",
        "reach": 5500,
        "impressions": 12000,
        "engagements": 220,
        "clicks": 45
      },
      {
        "post_id": "ig_02",
        "reach": 8000,
        "impressions": 15000,
        "engagements": 260,
        "clicks": 60
      }
    ],
    "campaigns": [
      {
        "campaign_id": "meta_paid_01",
        "ad_spend": 1200,
        "impressions": 90000,
        "clicks": 180,
        "conversions": 12,
        "revenue": 5000,
        "total_cost": 1800
      }
    ],
    "utm_rows": [
      {
        "url": "https://exemplo.com/?utm_source=instagram&utm_medium=social&utm_campaign=fev26"
      },
      {
        "url": "https://exemplo.com/"
      }
    ],
    "mentions": [
      {
        "brand": "marca",
        "mentions": 420
      },
      {
        "brand": "concorrente_a",
        "mentions": 900
      },
      {
        "brand": "concorrente_b",
        "mentions": 780
      }
    ]
  }
}

Saída (JSON)

Não envia dados para servidores do SizesGrid. O cálculo roda no navegador.

SizesGrid

Shoe Size Conversion

Sobre esta ferramenta

Use sm_metrics_engine to calculate social media metrics with context (engagement, growth, efficiency and comparison).

The same metric can change definition by platform. Full mode helps avoid misreading.

Como usar esta ferramenta

Enter base metric (impressions, reach, clicks, followers, spend).
Confirm the platform definition.
Compare scenarios or periods to see trends.
Use the result as reference for decisions, not as 'absolute truth'.

Perguntas frequentes

Is engagement about reach or impressions?

Depends on definition; platforms differ.

Can I compare TikTok to Instagram directly?

Only if definition and context match; otherwise compare trends within platform.

Does a metric guarantee campaign results?

No. Results depend on creative, offer, targeting and execution.

Technical notes

Fórmula usada: varia por métrica (ex.: CTR, ERR, CPM, ROI, SOV); a fórmula exata aparece no campo "formula" da saída.

Unidade e escopo: geramos um relatório a partir do JSON informado e calculamos cada métrica solicitada com fórmula, inputs e limitações descritos no próprio relatório.

Fonte: Observação: cálculo baseado em práticas de mercado e definições usuais de analytics; ajuste o input ao padrão da sua plataforma.