Sobre esta ferramenta
Use sm_follower_growth to calculate social media metrics with context (engagement, growth, efficiency and comparison).
The same metric can change definition by platform. Full mode helps avoid misreading.
Como usar esta ferramenta
- Enter base metric (impressions, reach, clicks, followers, spend).
- Confirm the platform definition.
- Compare scenarios or periods to see trends.
- Use the result as reference for decisions, not as 'absolute truth'.
Perguntas frequentes
Is engagement about reach or impressions?
Depends on definition; platforms differ.
Can I compare TikTok to Instagram directly?
Only if definition and context match; otherwise compare trends within platform.
Does a metric guarantee campaign results?
No. Results depend on creative, offer, targeting and execution.
Technical notes
Fórmula usada: Crescimento líquido = Seguidores_fim − Seguidores_início; Taxa(%) = (Crescimento líquido ÷ Seguidores_início) × 100.
Unidade e escopo: calculamos o crescimento líquido de seguidores e a taxa de crescimento sobre a base inicial.
Fonte: Observação: prática comum; cuide para comparar períodos equivalentes e considerar campanhas/picos.

