Marketing
Marketing metrics hub (includes Social Media): acquisition, media, engagement, brand and measurement. Use the sections to quickly find the right tool.
Total tools: 22
Acquisition & Traffic
CTR
CTR (%) = (Clicks ÷ Impressions) × 100.
Conversion
Conversion Rate (%) = (Conversions ÷ Visitors) × 100.
CPC
CPC = Total cost ÷ Clicks.
CPL
CPL = Total cost ÷ Leads.
CAC
CAC = Total spend ÷ New customers.
Engagement & Content
Engagement
Engagement Rate (%) = (Total Engagement ÷ Base) × 100.
Likes
Like rate (%) = (Likes ÷ Base) × 100.
Comments
Comment rate (%) = (Comments ÷ Base) × 100.
Sharing
Share rate (%) = (Shares ÷ Base) × 100.
Views
View rate (%) = (Views ÷ Base) × 100.
Conclusion
Completion rate (%) = (Completions ÷ Plays) × 100.
Average time
Average watch time = Total time ÷ Views. Average % watched = (Average Watch time ÷ Duration) × 100.
Reach & Brand
Range
% of followers reached = (Reach ÷ Followers) × 100.
Frequency
Frequency = Impressions ÷ Reach.
Segment
% segment = (Segment Followers ÷ Total Followers) × 100.
Feeling
Sentiment score (%) = ((Positive – Negative) ÷ Total) × 100.
Media & Planning
CPM
CPM = (Total Cost ÷ Impressions) × 1000.
GRP/Reach/Freq
GRP = Reach(%) × Frequency. Reach(%) = GRP ÷ Frequency. Frequency = GRP ÷ Reach(%).
GRP/Imps
Impressions = (GRP ÷ 100) × Universe. GRP = (Prints ÷ Universe) × 100.
TRP/TARP
TRP = Average audience (%) × Insertions. (For GRP, use total population audience.)
CPP
CPP = Total cost ÷ GRPs.
SOV/SOUND
SOV (%) = Spend_brand ÷ Spend_total × 100. SOM (%) = Sales_brand ÷ Sales_total × 100. ESOV (%) = SOV − SOM.