Sobre esta ferramenta
Use engagement_rate_social to turn marketing metrics into decisions: cost, volume, efficiency and scenario comparison.
Marketing has many 'quick calculations', but assumptions (universe, window, attribution) change everything. Full mode makes it explicit.
Como usar esta ferramenta
- Fill in scenario data (spend, impressions, clicks, conversions, revenue).
- Confirm period and metric definition.
- Compare alternatives (two CPMs, two rates, two scenarios).
- Copy the result to briefs, reports or media plans.
Perguntas frequentes
Are CPM/CPC/CPA comparable across channels?
Carefully; channels differ in definitions, quality and attribution.
Common marketing math mistakes?
Mixing windows/periods, wrong base (reach vs impressions), ignoring attribution.
Does this replace BI?
No. It helps simulate and understand; BI validates and refines.
Technical notes
Fórmula usada: Engajamento total = Likes + Comentários + Shares + Saves; Taxa (%) = (Engajamento total ÷ Base) × 100.
Unidade e escopo: somamos reações (likes), comentários, compartilhamentos e saves (quando informados) e calculamos a taxa sobre a base escolhida (alcance ou seguidores).
Fonte: Observação: prática comum em social analytics; escolha a base (alcance/seguidores) que faz sentido para o seu objetivo.

